THE NORTH FACE is one of the popular out-door brand in Japan and the World. Such this out-door bland opened a new store “The North Face Gravity” in Hakuba, Nagano Prefecture. In this article, we introduce some attractive points and cool space The North Face Gravity.

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Access, Opening hours, and Parking lot at The North Face Gravity

ADDRESS5930-1 Hokujo, Hakuba, Kitaazumi District, Nagano 399-9301
OPENING HOURS11 am ~ 7 pm (Summer season/Winter season may change)
ACCESS5 minutes by walk from Hakuba Station

The North Face Gravity MAP

The North Face Gravity has a lot of out-door brands

The North Face Gravity is a new concept shop of THE NORTH FACE. This concept shop is the second in Japan(The first shop is Niseko in Hokkaido). There are many out-door bland goods, for example, THE NORTH FACE, Macpas, C3fit, Icebreaker, GOLDWIN, FISCHER and much more.

The North Face Gravity’s cafe “greens”

Inside The North Face Gravity, there is a special cafe space “greens coffee + book”. This cafe is full open. Even if you don’t shop, you can use the cafe.

There are Free Wi-Fi and Books

This picture is the cafe space. Without a coffee break, visitors can read a lot of outdoor books and magazines, open your computer to work.

There aren’t many places where you have a work environment at a sightseeing place like Hakuba, so it’s recommended when you want to concentrate. It depends on the table, the user can get a socket.

Recently, this style is called Workation (Work ̟+ Vacation).

Review Foods and Drinks

I ate apple pie and two kinds of coffee at greens. I was satisfied with the amount of coffee and healthy taste.

The North Face Gravity is The New Comfortable place in Hakuba


Currently, Hakuba village becomes a world-class winter resort. However, there is not business space and working cafe until today. It will be this area where both work and tourism are fulfilling.