THE NORTH FACE is one of the popular out-door brand in Japan and the World. Such this out-door bland opened a new store “The North Face Gravity” in Hakuba, Nagano Prefecture. In this article, we introduce some attractive points and cool space The North Face Gravity.
Access, Opening hours, and Parking lot at The North Face Gravity
ADDRESS | 5930-1 Hokujo, Hakuba, Kitaazumi District, Nagano 399-9301 |
PARKING LOT | ○ |
OPENING HOURS | 11 am ~ 7 pm (Summer season/Winter season may change) |
ACCESS | 5 minutes by walk from Hakuba Station |
WEB-SITE | http://www.goldwin.co.jp/tnf/ https://goldwin-blog.jp/brand/?id=the_north_face&sp=39 |
The North Face Gravity MAP
The North Face Gravity has a lot of out-door brands

The North Face Gravity is a new concept shop of THE NORTH FACE. This concept shop is the second in Japan(The first shop is Niseko in Hokkaido). There are many out-door bland goods, for example, THE NORTH FACE, Macpas, C3fit, Icebreaker, GOLDWIN, FISCHER and much more.
The North Face Gravity’s cafe “greens”

Inside The North Face Gravity, there is a special cafe space “greens coffee + book”. This cafe is full open. Even if you don’t shop, you can use the cafe.
There are Free Wi-Fi and Books

This picture is the cafe space. Without a coffee break, visitors can read a lot of outdoor books and magazines, open your computer to work.
There aren’t many places where you have a work environment at a sightseeing place like Hakuba, so it’s recommended when you want to concentrate. It depends on the table, the user can get a socket.
Recently, this style is called Workation (Work ̟+ Vacation).
Review Foods and Drinks

I ate apple pie and two kinds of coffee at greens. I was satisfied with the amount of coffee and healthy taste.
The North Face Gravity is The New Comfortable place in Hakuba

Currently, Hakuba village becomes a world-class winter resort. However, there is not business space and working cafe until today. It will be this area where both work and tourism are fulfilling.